September 12th, 2009, 10:44 am

Optimization is the great catch word of the day. What is it that we are optimizing? Past mistakes? Or future uncertainties?

Dwelling on optimization while losing the opportunities of the present is not a viable path either. At NonZero, we provide you with a step by step path, audit-able and measurable at short intervals. We provide you with simulation tools necessary to make real time decision based on empirical evidence.

Case Study: An air cargo company needs to make a decision on which markets to focus on, and which shipments to accept.  Any thoughts? What kind of a tool would help this company? Should they go for a full-fledged Revenue Management solution? What should the scope of this engagement be?